The social networking site has become a big part of people’s lives worldwide. With the ease of internet facilities and the availability of smartphones, in Nepal, the users of social media sites have increased quite a lot. From youngsters to the elderly, everyone uses social media these days. Another reason for the popularity of social media is also foreign migration. Almost every family in Nepal has a member that lives abroad, so they need social media to contact them. Therefore social media has become very popular.

Over the few years, social media has become a trend. Even in rural areas of Nepal, there are many social media users. What is more impressive is that illiterate people have also become technology friendly and learned to use social media.

That is the craze of social media in the country right now. Social media is a great platform to stay in touch with friends and family, but at the same time, we can’t ignore the problems it has caused. Teens have become addicted to social media. When the country’s youth spends time on social media every time, what can we expect?

People have been using social media beyond limits, and a big part of their income is spent on buying smartphones and gadgets, which is not good for the economy. Having said that, we can’t separate social media from our lives, and it is a big part of modern society. In this article, we are listing the most famous social media sites in Nepal :


Youtube is undoubtedly the most famous social media in Nepal. It is used by small children, teens, working professionals, housewives and the elderly. There is no one who doesn’t use youtube. Youtube is simply a video-sharing website created by Chad Hurley, Steve Chen, and Jawed Karim in February 2005. The headquarter of youtube is in  San Bruno, California. It started as an individual video-sharing device, but Google purchased it in 2006 for 1.65 billion dollars.

Youtube is a big market, and many YouTubers have become millionaires by simply making youtube videos. The primary revenue of youtube is from Google AdSense. Any YouTuber earns through the advertisement played during the videos. The more views on the video, the more advertisement a video gets; that is how they earn. 

Youtube craze in Nepal

Many YouTubers make a good living via youtube, and therefore many people aspire to build careers on youtube. The craze of youtube is not just in Nepal but throughout the world. In 2020 only, there were 4000 hours of content uploaded to youtube every minute, and every day people watched one billion hours of content. From this data only, we can know how popular youtube is. In 2020, as per Alexa Internet, the website was ranked the second most popular site in the world, but in Nepal, it is the most popular site.

Is youtube free?

The best thing about youtube is that almost all the videos are free to view. You can watch anything for absolutely free. There are some particular subscription-based premium channels as well.

Individuals upload most videos on Youtube, while many are uploaded by companies and media corporations such as BBC, Vevo, Kantipur Television, etc. Unregistered users can only watch videos, whereas registered users can upload unlimited videos to youtube.


Even though Facebook is the second most popular site in Nepal, I doubt it is the most popular site. Facebook is so popular in Nepal that from small school kids to elderly people, everyone uses it. Facebook is simply an online social media and social networking site founded by Mark Zuckerberg and fellow Harvard students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.

History of Facebook

It was created simply for the use of students so that they could share notes and study materials, but later on, it became very famous. In 2006, anyone aged 13 could make a Facebook account and use it for their purpose. Today, Facebook has users worldwide, and even developing countries like Nepal have many Facebook users. Just like youtube, the major revenue of Facebook is generated through the advertisements offered.

rekha thapa facebook

It is one of the world’s biggest technology companies, along with Google and Amazon. Users of Facebook can make a Facebook account and can share photos, news, videos or anything else via the account. Users can access Facebook from devices with Internet connectivity, such as smartphones, Ipad, laptops, and personal computers. They can create customized accounts adding real or fake information.  Facebook allows its users to stay connected. You can make friends on Facebook and stay in touch with friends and family.


Instagram, just like Facebook, is a photo and video-sharing platform. It is owned and launched by Facebook. The creator of Instagram is Kevin Systrom and Mike Krieger. Though it was launched in 2010, the Android version was released only in April 2012. Instagram became quite famous in Nepal only a few years back.

Even though it is just a photo and sharing social networking sites, different features like adding stories and direct messages make Instagram more popular. Instagram is popular, especially among young people. Unlike Facebook, the users of Instagram in Nepal are limited and elderly people mostly don’t use Instagram. People can upload, like, share and comment on photos on Instagram. In many countries, Instagram is also a symbol of popularity.

The popularity of Instagram in Nepal

The more followers on Instagram, the more the person is considered popular. People keep on pushing themselves to gain more followers on Instagram. Instagram is the latest trend. It is simply a photo and video-sharing social networking service. Facebook also owns Instagram, but now it has more popularity than Facebook.  Though launched in 2010, Instagram has become very popular in this short period. Instagram allows its users to share photos and videos. In Nepal, Instagram has created quite a buzz, and people are also very concerned about their Instagram followers.